Privacy policy

This Privacy Policy explains how BRAYT ("we", "us", or "our") collects, uses, discloses, and protects your personal information when you visit our website, place an order, or engage with our services.

By using our website or submitting information, you agree to the practices described below.

1. Information We Collect

We may collect the following types of personal and non-personal information:

a. Personal Information

  • Name, email address, phone number

  • Billing and shipping addresses

  • Payment details (processed securely via third-party providers)

b. Account Information

If you create an account, we store your login details and saved preferences to provide a smoother, personalized shopping experience.

c. Website Usage Data

We collect information such as pages visited, time spent on site, products viewed, and your browser type. This data helps us improve performance and user experience.

d. Cookies & Tracking Technologies

We use cookies and similar tools to track usage, store preferences, and enhance your experience. You can manage cookie settings through your browser.

2. How We Use Your Information

We use your data to:

  • Process and fulfill orders

  • Send order updates and respond to inquiries

  • Provide customer service and account support

  • Personalize product recommendations and marketing (if opted in)

  • Improve our website’s functionality, security, and performance

You may unsubscribe from promotional emails at any time by clicking the link in the footer or contacting us directly.

3. Sharing Your Information

We do not sell your data. We only share information with:

a. Trusted Third-Party Providers

These may include payment processors, delivery couriers, and marketing/email platforms (e.g. Klaviyo). They are only given access to data necessary to perform their services and must protect it under GDPR-compliant terms.

b. Legal Disclosures

We may disclose your information when required by law or in the context of legal claims, fraud prevention, or business transfers (e.g., a merger or acquisition).

4. Data Security

We take appropriate technical and organizational measures to protect your data:

  • Secure server infrastructure and encrypted payment processing

  • Limited access to personal data on a need-to-know basis

However, no online system is 100% secure. Please keep your password confidential and use a secure internet connection when shopping.

5. Children’s Privacy

Our site is not intended for users under 16 years of age. We do not knowingly collect personal data from children. If we become aware that data has been submitted by someone under 16 without parental consent, we will delete it.

6. Your Rights

Under the UK GDPR, you have the right to:

  • Access and review your personal data

  • Request correction, deletion, or restriction of your data

  • Withdraw consent for marketing communications

  • Lodge a complaint with the Information Commissioner’s Office (ICO) if needed

To make a request, contact us at info@brayt.co.

7. Updates to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated revision date. We encourage you to review it periodically.

8. Data Sharing with Advertising and Analytics Partners

We may share certain personal information with trusted third-party platforms, including Meta (Facebook/Instagram), Google Ads, and Google Analytics, to deliver personalized advertising and better understand how users interact with our website.

This may include data collected through cookies and tracking technologies, such as:

  • IP address and device information

  • Pages viewed and time spent on site

  • Purchase activity and conversion events

  • Referring URLs and user interactions

Here’s how we use each partner:

  • Meta (Facebook/Instagram):
    We use tools like Meta Pixel and Conversions API to track activity and serve relevant ads on Facebook, Instagram, and across the Meta network. Meta processes this data under its own Privacy Policy.

  • Google Ads:
    We use Google Ads to run remarketing and conversion campaigns, allowing us to reach people who’ve previously interacted with our site and measure ad effectiveness. Google’s use of this data is governed by their Privacy Policy.

  • Google Analytics:
    We use Google Analytics to understand how users engage with our site, identify usage patterns, and improve performance. This data is aggregated and does not personally identify individuals. Google’s privacy practices can be found here.

Opt-Out Options:
You can opt out of interest-based advertising and tracking by adjusting your:

We do not sell your personal information. All data sharing is conducted in accordance with the UK General Data Protection Regulation (UK GDPR) and other applicable laws.

Contact Information
Deluxe Media and Commerce Ltd
124 City Road, London, England, EC1V 2NX
Email: info@brayt.co

Last updated: October 2025